Luxury Cars Australia | Best Premium Models | Features | Performance Reviews

Luxury cars have long been the pinnacle of automotive excellence, combining performance, technology, comfort, and prestige in one irresistible package. In Australia, the demand for premium cars continues to rise as buyers seek vehicles that reflect their lifestyle, success, and taste. Whether it’s a sleek sedan, a cutting-edge electric vehicle, or a commanding SUV, the 2025 luxury car lineup offers something for every enthusiast.

In this in-depth guide, we’ll explore the best luxury cars available in Australia, covering their standout features, design philosophies, and performance reviews. We’ll also compare how traditional premium players stack up against newer innovators and what Australians should consider before investing in a high-end vehicle.

The Appeal of Luxury Cars in Australia

Luxury vehicles are more than just modes of transport. For many Australians, they’re a statement of achievement, individuality, and appreciation for craftsmanship. What sets luxury cars apart is the meticulous attention to detail: soft-touch leather interiors, hand-stitched seats, bespoke trim finishes, cutting-edge driver-assistance systems, and refined performance that makes long drives effortless.

Some of the key factors driving demand for luxury vehicles in Australia include:

• Status Symbol: Owning a Mercedes-Benz S-Class, BMW 7 Series, or Porsche Cayenne signals success and sophistication.
• Advanced Technology: Premium brands introduce innovations like AI-driven infotainment, advanced adaptive cruise control, and next-generation EV drivetrains before mainstream adoption.
• Safety and Comfort: Superior ride quality, soundproofing, and top ANCAP safety ratings make luxury cars appealing to families and executives alike.
• Resale and Brand Prestige: Luxury brands hold strong reputations, with some models retaining significant value compared to non-luxury alternatives.

Best Luxury Sedans in Australia

Sedans remain a cornerstone of luxury motoring, blending executive presence with refined handling. Despite the global SUV trend, Australia still has a strong demand for prestige sedans.

Mercedes-Benz S-Class

Often called the “benchmark of luxury,” the S-Class sets the standard for technology and comfort. The 2025 version boasts advanced semi-autonomous driving features, augmented-reality navigation, and plush interiors with Burmester 4D surround sound. Its smooth V6 and V8 engines provide effortless cruising power.

BMW 7 Series

BMW’s flagship sedan is performance-oriented while maintaining elegance. The 2025 i7, its electric counterpart, brings 500+ km range, ultra-fast charging, and a striking interior with the 31-inch Theatre Screen for rear passengers.

Audi A8

Audi’s understated A8 is perfect for buyers who value discreet sophistication. It features Quattro AWD, luxurious materials, and a focus on driver comfort with predictive adaptive suspension.

Lexus LS

Lexus offers Japanese craftsmanship with a focus on reliability. The LS blends hybrid efficiency with luxury, making it one of the more eco-friendly premium sedans available in Australia.

Best Luxury SUVs in Australia

Luxury SUVs dominate Australian roads due to their versatility, comfort, and elevated driving position.

Range Rover

A staple in the luxury SUV category, the Range Rover balances off-road capability with five-star comfort. The latest model includes plug-in hybrid options and ultra-luxury rear seating.

Porsche Cayenne

Porsche proves SUVs can be sporty. The Cayenne offers sports-car-like handling while maintaining SUV practicality. The 2025 Cayenne Turbo GT delivers thrilling acceleration and a driver-focused cockpit.

Mercedes-Benz GLE & GLS

The GLE suits families seeking performance and practicality, while the GLS offers “S-Class on stilts” refinement. Both pack tech-rich cabins with MBUX infotainment and advanced safety aids.

BMW X7

BMW’s flagship SUV combines space for seven with a commanding presence. The M60i variant offers V8 power, while the xDrive40i focuses on smooth luxury driving.

Electric Luxury Cars: The New Frontier

Australia’s EV adoption is accelerating, and luxury brands are leading the charge. High-end EVs combine sustainability with cutting-edge technology.

Tesla Model S Plaid

Still a benchmark for performance EVs, the Plaid delivers a blistering 0–100 km/h in under 2.1 seconds. Its minimalist interior and software-driven design appeal to tech-savvy buyers.

Mercedes-Benz EQS

The EQS is a fully electric S-Class equivalent, offering a “Hyperscreen” dashboard, sustainable luxury materials, and a range exceeding 600 km.

BMW iX

BMW’s futuristic SUV delivers unique design, luxurious cabin finishes, and high-tech features like natural-voice recognition.

Audi e-tron GT

With its sleek coupe styling, the e-tron GT rivals Tesla while providing Audi’s signature refinement.

Performance Luxury Cars

For enthusiasts, luxury means power and precision.

Porsche 911

The 911 remains an icon, balancing everyday usability with track-ready dynamics. The 2025 Carrera and Turbo S variants continue to redefine sports-car benchmarks.

Maserati MC20

Maserati’s return to form comes with the MC20 supercar, delivering Italian flair, carbon-fibre engineering, and blistering performance.

Aston Martin DB12

The DB12 merges British heritage with modern turbocharged V8 performance and advanced digital interfaces.

Ferrari Roma

For Australians seeking exotic luxury, Ferrari’s Roma is a grand tourer with understated elegance and 456 kW of power.

Features That Define Luxury Cars

When comparing premium cars, certain features set them apart from mainstream vehicles:

• Interior Craftsmanship: Hand-finished leather, wood veneers, and customizable trims.
• Advanced Infotainment: Hyperscreens, rear entertainment systems, AI voice controls, and seamless smartphone integration.
• Ride Quality: Adaptive suspensions, noise-cancelling cabins, and massage seats.
• Safety Innovations: Predictive driver assistance, 360-degree monitoring, and advanced crash-avoidance systems.
• Performance Engineering: High-torque engines, hybrid powertrains, and lightweight construction.

Buying a Luxury Car in Australia: Key Considerations

Before investing in a premium car, Australian buyers should weigh several factors:

• Ownership Costs: Luxury cars come with higher insurance, servicing, and repair expenses.
• Depreciation: Some luxury cars lose value quickly, while others (like Porsche and Lexus) hold their worth.
• Fuel vs EV: With rising petrol costs, EV luxury cars may offer long-term savings.
• Warranties & Service Packages: Premium brands often include capped-price servicing or extended warranties.
• Personalisation: Many brands allow bespoke orders, which can increase resale appeal but also initial costs.

The Future of Luxury Cars in Australia

Looking ahead, luxury carmakers are shifting toward electrification, sustainability, and digital experiences. Expect to see:

• More Electric Options: By 2030, many brands will offer fully electric fleets.
• Autonomous Driving: Luxury vehicles will pioneer advanced self-driving systems in Australia.
• Sustainable Luxury: Vegan leathers, recycled materials, and renewable energy manufacturing will dominate.
• Connected Experiences: Cars will integrate seamlessly with smart homes, AI assistants, and real-time software updates.

Conclusion

Luxury cars in Australia offer more than just transportation—they deliver an unparalleled lifestyle experience. From sedans that epitomise elegance to SUVs built for prestige families and EVs that showcase cutting-edge innovation, the premium car segment in 2025 is broader and more exciting than ever.

Whether you’re drawn to the timeless refinement of the Mercedes-Benz S-Class, the electrified innovation of the BMW i7, or the thrilling dynamics of the Porsche 911, the luxury car market has a model that matches your ambitions. For Australians considering a luxury upgrade, now is the perfect time to explore the evolving premium landscape.